A DIY SEO guide for site owners & small businesses

About this course 

Getting your site indexed and appearing in the search results is essential for reaching your customers or audience. 

But can you do SEO yourself? 

Yes, you absolutely can. 

In this pathway, you’ll learn the main steps to getting started with search engine optimisation, or SEO. Designed for website owners, from small business owners to charities, bloggers and those with a personal website or those on marketing teams for bigger businesses, this practical course will teach you the foundations of understanding SEO and help you build a starting SEO strategy.  

From understanding current performance to researching keywords, creating content and even the foundations of the technical requirements, we’ve created this course to help you know where to spend your time to maximise its impact.  

As you go through the pathway, you’ll not only gain an understanding of the core concepts of SEO but also be encouraged to think in a new way about your site and its offering as a whole. We’ll look at why each aspect of SEO is important and give you the first steps you can take, regardless of experience or budget, to start optimising your small business’s site.   

Doing your own SEO means managing all the aspects of SEO in-house, from finding the right target keywords to creating great content, monitoring performance and understanding how your site is built. But organic search success comes from having a brilliant website and building a brand people actually care about – so marketing your business online is now a massive part of your SEO strategy. 

This course will teach you the more specific SEO knowledge you need to blend with your digital marketing to grow your organic traffic from discovery tools like search engines. 

You don’t even need a huge budget or a suite of paid tools to get started – as we will show you as you work through this pathway. 

Split over ten steps, you can work through this free beginner’s course at your own pace. And at the end, you’ll have a grounding in the basics of SEO that you can build on with the extra reading provided at each stage.