Five twitter tips for small businessesApril 7, 2014 9:54 am
1. Be concise
Twitter only allows 140 characters but that doesn’t mean you have to use them all every time you tweet. The most effective tweets are short and to the point. With millions of tweets per day, it can be a challenge to get heard above the noise so it’s important to keep your tweets relevant, punchy and attention grabbing. Be concise with links to pictures and articles too; an unnecessarily long link can be aesthetically off-putting. There are free services available to shorten your links such as bitly or po.st. These tools can also be used to track the analytics of your links, which can be really helpful if you want to see how many people have engaged with the content you have posted.
2. Be natural
One of the first things you should do is identify the right tone of voice for your business. Understanding your target audience will help you do this. For example, a toy company is more likely to use fun and playful language in comparison to a legal firm, which should adopt a more formal business tone. But no matter what tone of voice you choose you’re more likely to get a response if you talk to your audience as if you were talking directly to a person. Add a bit of personality to your tweets; your followers want to hear your thoughts and opinions in the same way they would hear them from a friend.
Part of making your business successful on Twitter is to engage with your followers, just as you would in a normal conversation. Avoid using Twitter for direct sales pitching. Instead seek out other users, reply to tweets, share helpful content and network. Your tweets should aim to educate, inform and entertain. Where possible, mention the Twitter handles of industry leaders in your tweets to get their attention and potentially engage them in conversation.
4. Be relevant
You only need to look at the latest hashtags to understand that Twitter is all about topicality. It’s important to keep an eye on trending topics and ensure you can react to what is going on so that your business remains relevant. For example if you are running a small food business you might want to consider using a hashtag such as #foodtalk to engage with current conversations within your industry. Include emerging hashtags in your tweets but be careful not to overuse them or include irrelevant ones as this could damage your brand image or make you look like a spammer.
5. Be flexible
Be prepared to branch out from talking solely about your brand or business. The element of surprise and the odd unexpected tweet can really boost your following. Being flexible with your time is also important when it comes to Twitter. Whilst, planning your tweets in advance can free up your time you need to be prepared to tap into what people are talking about as well as address complaints in real-time. Try to be consistent, tweeting daily, even at weekends.