New year, new startup: 5 steps to launching your online business

January 5, 2015 11:02 am The UK Domain

Sound familiar? For many, the New Year brings exciting opportunities for fresh beginnings as we set ourselves goals to reach and resolutions to keep. If starting a small business is top of your 2015 to-do list then our step-by-step entrepreneurial guide will help you set the wheels in motion.

Step 1 – Validate your idea
All new businesses begin life as an idea. Once you have yours, the next step is to prove that it’s viable. Research competitor products or services to identify areas where you can improve and how you can make your idea more unique. You should also seek honest feedback from friends, family and your target market to see if there is enough demand for it.

Step 2 – Refine your business plan
Once you’re confident your idea has realistic potential, the next stage is to develop your business plan. This will keep you inline with your end goals and help to forecast hurdles you may face along the way.

If you’re unsure where to start with your business plan you can find useful guides and tips on www.gov.uk. Keep in mind that it should answer important questions like: What are my long-term objectives? What problem is my business solving? How will my business be funded? Will it bescalable?

Step 3 – Build your online identity  
Your website will be at the very forefront of your online business, so choosing your domain name is one of the most important decisions you will need to make.  Before you register your domain ask yourself these questions:

  • Does it show off my business?
  • Is it easy to say and spell?
  • Is it short and sweet?

You can register your shorter, sharper .uk domain here. If your chosen name has already been registered, the Nominet Dispute Resolution (DRS)service may be able to help.

Step 4 – Talk to experts
Even the most experienced entrepreneurs need guidance, so make sure you’re taking every opportunity to network and ask industry experts for advice. If you can afford to, you may find it worthwhile to invest in a business mentor to help you avoid any costly pitfalls.

Step 5 – Test and learn
Don’t be afraid to test everything. Your website data will help you to do this. You can use free tools like Google Analytics to trial elements of your online business such as what keywords drive visitors to your site, or which designs are the most eye-catching.

The New Year is the perfect time to turn your business vision into reality. With these steps and that essential entrepreneurial drive, you’ll have the perfect mix for startup success.

Start your business success story with the shorter, sharper .uk domain.Register yours today.

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