UK startups that created the biggest buzz in 2014

February 5, 2015 10:53 am The UK Domain

Quickly building excitement around your small business can be a key driver towards success. With this in mind, we’ve taken a closer look at a handful of UK-based startups that managed to create a good deal of buzz last year to see how their example could help you.

We’ve taken’s top 100 list from 2014 and scored each startup based on social shares, visitors, mentions and more. Here are the top 10 results:


  1. Reviveaphone
  4. GoGroopie
  5. Eyetease Media
  6. Q App
  7. A-Star Sports
  8. Buyapowa
  9. Lovework
  10. PleaseCycle


Which businesses made the cut?’s 2014 top 100 heavily featured food and drink, ecommerce, advertising, mobile and recruitment-based small businesses.

However, it’s not surprising to see new advertising companies taking up half the spots in our top 10, the likelihood being that they’d put their own best practises to the test. Recruitment firms took up 20% of our list and did particularly well at creating visitor growth.


Which marketing strategy is more successful?

Judging by the low number of social shares gained but the high level of branded searches registered in Google for each of these small business websites, we can assume startups prefer to lean on offline marketing strategies, such as PR activity, to get new customers’ attention.

For those that chose to adopt online marketing strategies most pumped their time and money into Facebook (40% of online investment). Only one business spent budget on paid search and even then was only running a small campaign.


How are domain businesses fairing?

From an SEO standpoint, domains are going strong. Despite the fact that only a third of our top 10 are .uk, they gathered over 40% of the total Google+ shares and over 80% when we look at the original top 100.


Want to be part of the entrepreneurship buzz this year? Then make sure your startup gets noticed with the help of our top tips for boosting website traffic.

Share your opinions and join the digital discussions on Twitter @dotuk andGoogle+.




Figure 1. List of startups that have created the most buzz in 2014

StartupRankAlexa rankIndustry
Reviveaphone1699,560Phone accessory product,212Lead gen / vouchers site
GoGroopie437,496Group buying
Eyetease Media510,145,958Advertising agency
Q App63,620,866Ticketing sales platform
A-Star Sports78,353,236Sports coaching aggregator
Buyapowa8866,157Social sales platform
PleaseCycle103,175,230Cycling app


Figure 2. Social shares found per startup

StartupRankTotal social shares
Eyetease Media560
Q App628
A-Star Sports7920


Figure 3. Estimated investment into online marketing channels

Channel% of found traffic% investment we expect
Paid search0%
FB likes20%12%
FB shares41%48%


Figure 4. How the domains compare with G+’s

 % of total domains share of G+’s
Top 1070%30%43%
Top 10066%31%80%