How Dorota Poplawska kick started her freelance career by joining the UK Domain FamilyAugust 14, 2015 10:41 am
Tell us a little bit about yourself and what you do?
For the last four years, I’ve been working as a freelance make-up artist, with a particular focus on make-up for TV shows, music videos and advertisements. In the last few years I have worked with an exciting spread of brands, including Superdrug and SofaWorks. I’m now working as the lead make-up artist for Manchester United Television (MUTV).
What led you down this path?
After working in various industries, I got to the point where I wanted to change my line of work, but wasn’t sure what I wanted to do. I had always enjoyed doing make-up for myself and others in the past, so I decided to follow my passion and do what I love. Additionally, I was drawn to the prospect of being self-employed and having flexible working hours.
How did you find entering such a competitive industry as a freelancer?
Setting up was the easy part. Getting your name out there is much more difficult. Before this year, it was a seven day a week job to gather new contacts and get myself in front of potential new clients.
You currently have .co.uk address. Why did you choose this?
I was advised when I first set up my website that I should choose a UK domain name. After all, I am very much UK based and all of my jobs so far have been in the UK. Having a UK domain makes it clear to my clients that I am local and have worked with UK clients extensively. I have found that potential clients are more likely to click through to my website, and be more trusting that it comes from a genuine source, when they see a .co.uk address.
How has your website helped you to grow your business?
My website, dpmakeup.co.uk, is vital as it hosts my portfolio online. The first thing prospective clients always want to see are examples of previous work. I need to be able to quickly and easily direct them to this at any time, particularly as you never know when people will be looking for my help. I found that I needed to be searchable online for clients to be able to find me, see what I can do, and see my past experience.
Would you consider switching to the new, shorter .uk domain?
.co.uk is instantly recognisable, with it having been around for years. However, I certainly think that .uk looks much nicer and neater, it’s also grown over the last year to the point where it too is very recognisable. As a result, I am considering switching to using a .uk domain in the very near future!
Do you have any other online presence?
In addition to my website, I also have a Twitter account which I use to show off examples of my work. I find that it helps to get my name out into the public domain and to show the kind of work I could potentially do for new clients. In this industry Twitter shows that you are consistently working on new projects and adding to your portfolio of experience.