Attention start-ups! Are you undervaluing your online identity?September 30, 2015 11:24 am
Over 600,000 companies are expected to launch this year, marking 2015 as a record breaking year for new company registrations. With start-ups increasingly contributing to our economic growth, it’s clear that they are setting new parameters in business, challenging the industry giants and pushing our economy forward. As a result, when thinking about launching your own business, the importance of building your own company website and online identity should not be undervalued.
We live in an increasingly digital world, so to ensure that your start-up is accessible to all, it is essential to create a space on the web that you can call your own. On a practical level, this will provide your business with the foundations it needs to climb the search engine ladder. However, it will also give you a place to host your blog, create online orders and convey relevant contact information, your own online identity.
Whilst it might seem as though setting up social media pages should be the first step on your launch agenda, a website should come before all else. Social media is an exciting and innovative tool, but this should be used in conjunction with, not in isolation from a website. Social channels such as Facebook and Twitter, whilst being great for connecting with customers or consumers, are powerful platforms that can act as an online spokesperson for your company. However, as these are consumer driven channels, as a business owner (particularly that of a start-up), you might have little control over the eventual message that is conveyed.
By building a website, you will have the ability to control that online voice. Through the creation of the site, you can ensure that your key brand messages are reflected, adding the personality that you need to make your product or service stand out. Whilst, social media is a fantastic tool in which to build a following, without a website that following might not necessarily be your direct consumers and ultimately not translate to engagement or sales.
Similarly, due to the number of social media pages for consumers to search through, having a website that you can link to your Facebook page means that you can add an element of legitimacy to your work, building customer trust from the word go. Tied into this is the need to register a domain for your business which is seen as trustworthy and safe. Using a Blogspot or WordPress domain can look amateur, while using some of the stranger and more unusual new domains such as .cool or .fun can be confusing or set the wrong tone. Research shows that 80% of UK internet users would be more likely to click on a .uk website when browsing a page of search results, so it may well be the best option for your new business looking to establish a solid online reputation.
With that in mind, when it comes to launching your new business, to ensure a solid foundation for success, make sure that the first thing you do is find a UK domain to host your website. Once you have your fully fledged site, Facebook and Twitter can follow.