Top 10 digital tips for small businessesNovember 19, 2015 2:03 pm
Neil Dagger, Nominet’s senior product marketing manager for the UK domain family, takes you through 10 essential top tips.
- Secure the best domain name you can for your website
Securing the right domain name for your website is crucial and choosing your business name is the best way. This gives your website legitimacy and helps people find you easily. Moving quickly is essential as domain names get snapped up fast. For useful advice when deciding on your domain name visit our advice section.
- Use your company name on your email
Sending out emails from a hotmail or gmail account doesn’t look professional and can suggest inexperience. For added credibility consider a respected domain name for your email eg: [email protected] or the new shorter .uk. Make sure your email domain matches your website domain, as using differing domains can be confusing for prospective customers
- Decide how much web hosting space you are going to need
Hosting services provide a place to store the files that live on your website. It’s important to remember that other hosting services, like email, require additional storage so double-check that the space offered by your Internet service provider (ISP) will be enough, or whether you’ll need to arrange more with hosting experts easily found online.
- Be clear about what your website is for
Whether you want to build your brand, sell goods or services, or expand your business, establishing your website’s purpose and clarifying your customer’s needs will help you make smart decisions about branding and design.
- Make sure your website is clear and simple
Simple layout and easy navigation work best online. Use a designer to create your website or use free tools available on platforms such as WordPress and Blogger to do it yourself. Once you’ve got the finished article, simply transfer it to your domain and chosen host.
- Use social media to drive traffic
Social media can be a great way to drive traffic to your website. Choose your social channels based on what your audience use and don’t take on too many. Quality engagement on a relevant platform is more important than having lots of social media accounts. To pick up more great tips about winning at social media, read this article from Angela Munroe.
- Make it mobile-friendly
It’s predicted that the number of mobile users will soon overtake those using desktops. Make sure your site is responsive ensuring easy navigation on smaller devices.
- Consider legality
Decide what your own policies should be e.g. how you’ll use and store the data submitted by customers. Display your policies clearly.
- Keep it safe
Install security software and be sure to download all the latest updates. Don’t leave your website vulnerable to viruses or hackers.
- Track your online success
Luckily there are plenty of free online tools, such as Google Analytics to help you measure key performance stats such as page view, bounce rate and number of visitors, etc. Get set up with a suitable tool and use the information to make improvements to your website over time.
Create your own digital space with the new shorter .uk domain.