Build It and They Will Come: How to Grow an Email Database

People who subscribe to receive updates from your company are essentially warm leads and highly valuable assets for your business. Targeting these leads with regular email communications could return £33 for every pound spent on email marketing. Despite this, most companies concentrate on increasing website traffic instead of converting visitors into sales or subscribers. To… View Article
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Associated Blinds Uses Array of Advertising to Reach Vast Market

Based in Witney in Oxfordshire, Associated Blinds (www.associatedblinds.co.uk) designs, manufactures, supplies, and installs beautiful bespoke blinds, awnings and soft furnishings. All the blinds are custom made to suit individual customer requirements. Vast target market Associated Blinds was founded 22 years ago by Alan Jackson and is a family business. It has seven employees and a contracted… View Article
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Beginner’s Guide to Personalising The User Journey

When it comes to reaching your customers, your marketing may have centred around a nicely designed website, a social media strategy, a blogging calendar and some paid advertising. This is all great stuff, but how much thought have you given to making your customers feel at home on your site? Given that website users of… View Article
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Halsey’s Deli & Eatery Relaunches & Wins a Fine Food Guild Award

Dating back to the 1850’s, Halsey’s Deli & Eatery (www.halseysdeli.co.uk) – based in Hitchin – is a well-known landmark in the town. The company most recently changed hands in 2015 when Mark and Kim Henry bought the business from its previous owners. They wanted to modernise the business both physically and digitally, whilst maintaining its… View Article
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Should Small Businesses Sell on Amazon and eBay?

For small businesses looking to build a profile and customer base online, building an online presence through your own website has to be the primary goal. However, it can take time to do this, and it’s important to ensure that you do all you can to keep the sales coming in. For this reason, established… View Article
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Instagram for Business: Is It Worth Your Time?

Instagram is one of the fastest growing social platforms out there, with over 700 million monthly subscribers being reported in May 2017 (which is more than Twitter and Facebook). And not only are there a LOT of people using Instagram, but they are shoppers. That is, Instagram users admit to being influenced by brands simply… View Article
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How to Get Your Website Ranking in Google

As a local business, you’ve rightly decided that being online is a great place to be. You have a great website, and naturally you want your audience to see it. But the world of search engines is a competitive place, and getting your site to rank is a complex and arduous task, especially if you’re… View Article
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Which Social Media Platform Is Right For My Startup?

There are so many things to do when your startup is getting close to being ready to launch. You’ve heard the mantra that everything is PR: from buying office chairs to recruiting your staff, to getting your first sale; you need to tell your new audience all about it. Everyone tells you that investing time… View Article
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