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165 Search Results for “mobile”

Pros and cons of 11 payment gateways for web, mobile & apps

Payment gateways play a key role in online transactions, by authorising the transfer of funds between the buyer and retailer. Any online retailer taking payments online needs a payment gateway. In this article, I’ll look at the role of the payment gateway, and the pros and cons of some of the most popular online payment […]

Graham Charlton

Seven tips for filming professional videos on a mobile phone

Video marketing is the process of using video to promote your product, service or business. A powerful visual tool, it’s a great way to reach new audiences, educate your viewers and increase engagement. As well as being a highly effective form of content, video has become hugely popular in recent years. This has come hand-in-hand […]

Monique Holtman

A guide to mobile commerce for online stores

Mobile is a channel that no online retailer can afford to ignore anymore, simply because so many shoppers are accessing e-commerce sites via mobile now. Since the introduction of the first iPhone back in 2007, it’s been clear that mobile would have a big part to play in online retail. With mobiles now integrated into […]

Graham Charlton

Why having a mobile-friendly website is more important than ever

Having a mobile or responsive website simply means that your site is optimised for mobile use. Whether someone is browsing on their iPhone, a tablet or their Samsung, your website will automatically scale to fit different sized screens. This ensures that you provide a friendly user experience rather than a frustrating one. Why do I […]

Monique Holtman

How to use Facebook Lead Generation ads: A guide for SMEs

If your business has a Facebook page, you’ll probably already be aware of the numerous advertising options available for boosting your reach and engagement and promoting your business. But did you know that you can use Facebook ads for lead generation? That’s what I’ll be looking at in more detail in today’s post… What are […]

Rachel Ramsay

How to use LinkedIn Message Ads: A guide for SMEs

Recently, I wrote about how to use LinkedIn as a small business and the various ways in which being on this professional platform can benefit your marketing efforts. Today we’re going to concentrate on one particular element of LinkedIn for your business: LinkedIn Message Ads. What are they, how do they work, and how do […]

Rachel Ramsay

How to create a YouTube channel for your small business

In an age in which the most successful ‘YouTubers’ have become celebrities in their own right, and in which there are huge volumes of video content relating to just about everything under the sun, it stands to reason that YouTube is a platform with enormous marketing potential. As noted before, YouTube’s total number of regular […]

Rachel Ramsay

Top e-commerce platforms for new online retailers

Choosing the right e-commerce platform is an important decision for any business looking to sell online. With plenty of e-commerce platforms to choose from, it’s important to consider the pros and cons of each to find the software that matches your business needs and budget. In this article, I’ll look at some of the most […]

Graham Charlton

A guide to Google Shopping; is your e-commerce store missing out on potential sales?

Google Shopping has been known by a number of names since its introduction in 2002. It was launched as Froogle, a service which used Google’s web crawler to index products from retailers and present them separately from its normal web results. It then became Google Product Search until 2012. Until this point the retail listings […]

Graham Charlton