Analytics give you invaluable insights into your customers, for example what they’re doing on your website and how they’re interacting with you on social. Our articles explain how you can make the most of (often free) analytics.

7 valuable metrics SMEs should be tracking on Google Analytics

As a free resource, Google Analytics is used by companies of all sizes to gain information on their site visitors. It’s an essential tool for small businesses, as it allows them to get to grips with how people use their website. Google Analytics can be a daunting prospect at first glance, with so many ways […]