Analytics give you invaluable insights into your customers, for example what they’re doing on your website and how they’re interacting with you on social. Our articles explain how you can make the most of (often free) analytics.

Why is my website’s bounce rate so high, and what can I do about it?

Bounce rate is one of the most important analytic metrics you can use to measure your website’s performance in terms of how effective it is at engaging your readership, and potentially converting traffic into sales or acquisitions. However, before you can use your bounce rate statistics to identify problems with your website and resolve issues […]