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Analytics give you invaluable insights into your customers, for example what they’re doing on your website and how they’re interacting with you on social. Our articles explain how you can make the most of (often free) analytics.

How to prove and improve the ROI of your paid social media

Marketers spend a lot of time thinking about ROI. To make a profit, it’s crucial to know which tools, channels, strategies are most cost-effective and where savings can be made. But, calculating any kind of ROI is easier said than done, especially when it comes to social media. Given the many and varied benefits social […]

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