Analytics give you invaluable insights into your customers, for example what they’re doing on your website and how they’re interacting with you on social. Our articles explain how you can make the most of (often free) analytics.

How to track campaigns using UTM tracking

Hopefully you’ve been following our advice and are now promoting your content all over the internet, via social media, email campaigns or paid ads. However, you may be falling into the trap of the other 37% of marketers who don’t feel they have the data analytics to track their results. Fear not; there are ways […]