What is the difference between SEO and PPC?

Sam answers the #asktheukdomain question from Adam at silverbees.net, who asks “What is the difference between SEO and PPC?”. Sam explains what SEO and PPC stand for and looks at the advantages/disadvantages of each. Including: SEO: Free traffic Relevant visitors Evergreen (time and effort put in now could still help in the long term) Time consuming… View Article
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What is the difference between content marketing and SEO?

In today’s #asktheukdomain video Peter answers the question: “What is the difference between content marketing and SEO?”. Two very connected activities, Peter looks at the definitions of both content marketing and SEO (search engine optimisation). He also looks at how SEO impacts content marketing and similarly the impact content marketing can have on SEO.
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How much social media is too much?

There are no official rules when it comes to posting on social media and there’s lots of different information for businesses out there on how much you should be posting. To answer the #asktheukdomain question from Nigel at Café au Chocolat, Natalie shares her tips for posting on different social platforms and the frequency you… View Article
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If I target UK customers but could expand to overseas, what TLD should I use?

In today’s #asktheukdomain video Peter looks at the different TLD options available for businesses targeting UK customers but looking to expand overseas in the future, and explores the pros and cons for each including: • Having one website for all locations using a GTLD • Having one website for all locations on a CCTLD •… View Article
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In the next 5 years which social media will show the most growth & benefit?

Natalie answers the interesting question from James at Theoc House in today’s #asktheukdomain video, on which social media platforms are going to show the most growth in the next five years and which will have the most benefit to small businesses. Natalie discusses visual content (Instagram and Snapchat), live streaming, Facebook (including selling and local… View Article
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