What are the benefits of having a custom domain name?

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In today’s #asktheukdomain video I look at the difference between free and custom domain names and the six benefits of using a custom domain. These include:

1. SEO (search engine optimisation) – it’s harder to rank with a free domain name
2. Increased credibility
3. Branding – you can control your brand with a custom domain name
4. Be more memorable
5. Email – a custom domain name allows you to have a professional email address
6. It’s easier to offer revenue generating advertising on your website

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Peter is the Head of Content at Nominet. He's passionate about helping small businesses make the most of being online, especially through the use of content marketing.

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