What are the benefits of having a custom domain name?

1 minute read


In today’s #asktheukdomain video I look at the difference between free and custom domain names and the six benefits of using a custom domain. These include:

1. SEO (search engine optimisation) – it’s harder to rank with a free domain name
2. Increased credibility
3. Branding – you can control your brand with a custom domain name
4. Be more memorable
5. Email – a custom domain name allows you to have a professional email address
6. It’s easier to offer revenue generating advertising on your website


Peter is the Head of Content at Nominet. He's passionate about helping small businesses make the most of being online, especially through the use of content marketing.

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