Beginner’s Guide to Personalising The User Journey

When it comes to reaching your customers, your marketing may have centred around a nicely designed website, a social media strategy, a blogging calendar and some paid advertising. This is all great stuff, but how much thought have you given to making your customers feel at home on your site? Given that website users of… View Article
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Halsey’s Deli & Eatery Relaunches & Wins a Fine Food Guild Award

Dating back to the 1850’s, Halsey’s Deli & Eatery (www.halseysdeli.co.uk) – based in Hitchin – is a well-known landmark in the town. The company most recently changed hands in 2015 when Mark and Kim Henry bought the business from its previous owners. They wanted to modernise the business both physically and digitally, whilst maintaining its… View Article
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Should Small Businesses Sell on Amazon or eBay?

For small businesses looking to build a profile and customer base online, building an online presence through your own website has to be the primary goal. However, it can take time to do this, and it’s important to ensure that you do all you can to keep the sales coming in. For this reason, established… View Article
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Instagram for Business: Is It Worth Your Time?

Instagram is one of the fastest growing social platforms out there, with over 700 million monthly subscribers being reported in May 2017 (which is more than Twitter and Facebook). And not only are there a LOT of people using Instagram, but they are shoppers. That is, Instagram users admit to being influenced by brands simply… View Article
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