Build It and They Will Come: How to Grow an Email Database

People who subscribe to receive updates from your company are essentially warm leads and highly valuable assets for your business. Targeting these leads with regular email communications could return £33 for every pound spent on email marketing. Despite this, most companies concentrate on increasing website traffic instead of converting visitors into sales or subscribers. To… View Article
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Associated Blinds Uses Array of Advertising to Reach Vast Market

Based in Witney in Oxfordshire, Associated Blinds (www.associatedblinds.co.uk) designs, manufactures, supplies, and installs beautiful bespoke blinds, awnings and soft furnishings. All the blinds are custom made to suit individual customer requirements. Vast target market Associated Blinds was founded 22 years ago by Alan Jackson and is a family business. It has seven employees and a contracted… View Article
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Beginner’s Guide to Personalising The User Journey

When it comes to reaching your customers, your marketing may have centred around a nicely designed website, a social media strategy, a blogging calendar and some paid advertising. This is all great stuff, but how much thought have you given to making your customers feel at home on your site? Given that website users of… View Article
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