The importance of customer service for marketing and retention

Businesses tend to spend a lot of money and time acquiring new customers, which means that the important job of keeping existing customers happy is neglected. Happy customers are more likely to remain loyal to your products, make repeat purchases, and spread the word with their friends and families. There are several ways to improve… View Article
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The Importance of Brand Storytelling

We’re living in a world in which we can order groceries from the sofa, rearrange childcare, purchase cute gifts for new nephews, and work with clients without leaving the house, visiting a shop or picking up the phone. But although the internet rewards us with convenience and quick transactions, human contact is being diminished. As… View Article
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How to Inject Humour into Your Marketing

In a world increasingly dominated by internet memes, in an age when viral content can become a news story in its own right, it’s not surprising that people expect more from brands these days. Smartphones put entertaining content at our fingertips, and if brands come across as boring, it takes seconds for someone to hit… View Article
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Great Words Sell: Integrate Copy into Your Marketing Strategy

Whether you’re launching your business online, or just giving it a spring clean, you’ll be taking all sorts of things into consideration: your snazzy brand, slick design, user-friendly interface and engaging visuals. But often, one of the most important tools for engaging your audience is forgotten, and that’s your copy. After all, we can all… View Article
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What Makes a Great Testimonial?

When you embark on your journey to build your online business, then ideally you want to bring your potential customers with you. Not only do they need to know who you are and what you can offer them, but they need to begin to like you, trust you and recommend you to others. But gaining… View Article
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Six Ways Businesses Can Build Trust Online

The internet is a crowded place. Consumer behaviour is constantly evolving. Customers are savvier and more sceptical. With so much saturation online, how do your customers know who to trust? It’s all down to how you present your business (and why owning your own space is so important) and how you choose to communicate. Here… View Article
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How to Respond to a Bad Review

It’s the scenario every business owner dreads: an unhappy customer has taken to social media to vent their frustrations at a perceived grievance. While it might feel like a PR disaster that makes you want to switch off all your social media channels, all is not lost. There’s a right way and a wrong way… View Article
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