Branding

Learn how to strengthen and promote your brand online in our collection of articles, covering brand storytelling, testimonials and manging reputation and trust.

The importance of customer service for marketing and retention

Businesses tend to spend a lot of money and time acquiring new customers, which means that the important job of keeping existing customers happy is neglected. Happy customers are more likely to remain loyal to your products, make repeat purchases, and spread the word with their friends and families. There are several ways to improve […]

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