Branding

Learn how to strengthen and promote your brand online in our collection of articles, covering brand storytelling, testimonials and manging reputation and trust.

Does storytelling have a role in marketing?

  “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.”  – Jonathan Gottschall, The Storytelling Animal: How Stories Make Us Human Stories are an imperative part of the different communications we use whether on a one-to-one basis, in groups, nationally, or […]

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