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Branding

Learn how to strengthen and promote your brand online in our collection of articles, covering brand storytelling, testimonials and manging reputation and trust.

What Netflix’s approach to audience personalisation can teach SMEs about content strategy and demographic targeting

What Netflix’s approach to audience personalisation can teach SMEs about content strategy and demographic targeting 

Netflix is a subscription-based television streaming service that offers its users on-demand access to a vast library of films and TV shows, including original in-house productions that are not available elsewhere. For a set monthly fee, users of Netflix can access any of the platform’s TV shows and movies on demand whenever and wherever they […]

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