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Branding

Learn how to strengthen and promote your brand online in our collection of articles, covering brand storytelling, testimonials and manging reputation and trust.

Slogans make an impression

Slogans: make an impression

It seems that every brand these days has a slogan, from huge brands such as Nike “Just Do It” to the takeaway shop around the corner from mine called Biblos, “Healthy, Tasty, Fast”. In a market saturated by brand names, slogans are used to make an impression and differentiate from the competition. But, are they […]

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