The importance of customer service for marketing and retention

Businesses tend to spend a lot of money and time acquiring new customers, which means that the important job of keeping existing customers happy is neglected. Happy customers are more likely to remain loyal to your products, make repeat purchases, and spread the word with their friends and families. There are several ways to improve… View Article
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What can charities do to promote online events and increase sign ups?

In today’s #asktheukdomain video Zoe looks at four ways you can share and promote events to increase the number of sign ups, asked by Kasia Piekut. These include: 1. Sharing across all social channels including considering some paid advertising. 2. Emailing existing customers/supporters offering them an incentive to sign up such as a discount or… View Article
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When Should You Consider Banner Advertising?

As a small business, you’re always thinking of ways of getting your name in front of potential new customers. One thing you might be considering as part of your overall marketing strategy is advertising, and today we’re going to look at a particular form of this: banner advertising. What is banner advertising? Also known as… View Article
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Research Finds Inaccurate Information Online Costs Independent Businesses £6.1billion Per Year

With 67% of consumers searching online before heading to a physical shop, wrong information online can not only cost independent high street businesses £6.1billion revenue per year but can also affect whether customers return or use national high street chains instead. Our recent research highlights just how important it is that business information is correct… View Article
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