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Business

We share some great articles to help with the running and growth of any business, covering marketing, research pieces and useful resources. 

What Netflix’s approach to audience personalisation can teach SMEs about content strategy and demographic targeting

What Netflix’s approach to audience personalisation can teach SMEs about content strategy and demographic targeting 

Netflix is a subscription-based television streaming service that offers its users on-demand access to a vast library of films and TV shows, including original in-house productions that are not available elsewhere. For a set monthly fee, users of Netflix can access any of the platform’s TV shows and movies on demand whenever and wherever they […]

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