In this week’s #asktheukdomain video, I look at how you can use a Twitter advertising campaign to help your business gain more followers.
I’ll walk through the main steps including:
- Choosing an objective
- Inputting campaign details from defining your budget to choosing a running schedule
- Choosing creatives from creating Promoted only tweets to using your existing content
- Targeting options including how to effectively target a relevant audience to help increase your followers
Follow these steps and you’ll have your first Twitter Ads campaign up and running in no time!
♪ [music] ♪ Welcome to #asktheukdomain. Today’s question is “Can I advertise my Twitter account to gain more followers?” So, what I’m going to do is go through step-by-step how you can set up an advertising campaign on Twitter to gain more followers, starting with your campaign objective.
So, the first step is to log into your Twitter Advertising account, and you’ll be presented with a number of different objectives that you can choose for your campaign. Because you want to gain more followers for your Twitter account, you want to click on the “Followers” option. You’ll then be presented with a Details screen where you can name your campaign. We’d recommend you perhaps putting in the date here so you definitely know which campaign’s which.
You can then set your daily budget and a total budget. So, it could be worth thinking about what your total budget is for the advertising campaign, how many days you want to run it for, and then dividing the two to get your daily budget. Then you have two options for your campaign running time. So, you can either start it immediately and run it until the budget runs out, or you can set start and end dates by clicking the second option and filling in those boxes.
After clicking “Next”, you’ll be presented with a screen where you can choose your creatives. So, a number of different options here. You can either select your existing tweet that you’ve already tweeted out to your followers, or you can create your own by clicking the “Create Tweet” button at the top of the page. Here, you can craft a tweet and add pictures as normal.
By ticking the “Promoted-only” option, it means that this tweet won’t show on your Twitter feed and will only be seen by the people that you’re targeting. This ad will appear in multiple locations across the Twitter platform, including home timelines, who to follow, and search results. If you wanted, you could select more than one tweet to promote within this campaign. For example, if you wanted to test different messages or different graphics.
At this stage, it’s really important to take some time and think about the tweet that you’re creating for your advertising campaign. Think about what you can say that will encourage those people to follow your account. So perhaps you can include an interesting fact about your business or promote what it is that your business offers your customers unique to you, compared to maybe your competitors. Or, you could even think about what your Twitter feed is going to offer those followers. So, perhaps they get the latest product update straightaway, or they get a chance to enter competitions.
If you’re creating a tweet from scratch for this campaign, you just need to type in your tweet into the box there. And then you can also select a photo by clicking onto the option underneath that box. You can either choose a photo that you’ve used before in your Twitter feed, or you can upload a new one just by clicking the “Upload photo” button and then “Done”. So, once you’re happy with your tweet, you can move on to the next stage, which is your targeting.
So here you can target who you want to follow your account by gender, age, and location. There’s also this audience features area here, which is really useful and offers lots of ways to target people as well, probably one of the most popular being follower lookalike. So this is targeting perhaps similar accounts to yours, or similar people that are offering what you offer, and then targeting those followers who will probably have a really keen interest in your business.
For example, a women’s fashion brand may look to target other popular brands like Next and River Island. Once you’re happy with your targeting, you can then move on to the next section, which is about setting your bid and budget. This is an optional section, so perhaps if this is a new thing for you, doing some Twitter advertising, you don’t necessarily need to worry about this section, and you could just click “Next”.
And now this is the final stage. You’re almost there. So this is the part where you can review your campaign. So, it’s useful just to go through those details and check that the start date’s correct, the right budget is in there, and you’re happy with the tweet that you’re going to use. If you’re happy with everything, go ahead and click “Launch Campaign”, and your advertising campaign will start. Once you’ve launched your campaign, you’ll be able to keep track of it in the dashboard, so you can see how much budget you’re spending and how many new followers you’re gaining, plus how much those followers are costing you.
So make sure you log into there regularly, and keep an eye out on how your campaign’s doing throughout the whole length that it’s running. I hope that’s helped. If you’ve got a question about social advertising or any other social topic, don’t hesitate to get in touch. Just use the hashtag, #asktheukdomain on any social media platform.