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Analytics

Analytics give you invaluable insights into your customers, for example what they’re doing on your website and how they’re interacting with you on social. Our articles explain how you can make the most of (often free) analytics.

How to Track the Performance of Your Paid Advertising

How to track the performance of your paid advertising

Launching a pay-per-click (PPC) campaign can require time and resources to ensure it is setup correctly, however, it doesn’t end there.  You need to continuously track the performance over time, measuring and analysing metrics that are important to your business.  In this article, I will cover the key things to consider when measuring the performance […]

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