As a business owner, you’re no doubt aware of the popularity and potential of Instagram. For small business owners, where you likely take on all if not multiple roles, getting started on the platform can be overwhelming. Perhaps you’re not sure how to use it or you’re worried that no one will follow you or like your posts.
Successful lifestyle brand, Coconut Lane is a small online retailer and is a great example of how businesses of all sizes can take advantage of Instagram. With over an incredible 100,000 followers of their inspirational feed, they prove that even with tighter budgets and limited time, you too could reap the rewards of the social platform.
Jess, one of the co-founders of Coconut Lane, was kind enough to share the business’ Instagram story with us. From why they use it, to the opportunities it offers small businesses and their favourite features, have a watch of the video to learn how Instagram could work for you.
Ready to start your own Instagram journey? Our small business guide to Instagram marketing will help you create an Instagram strategy, profile and get you started with posts, stories, hashtags and more.