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Content Marketing

Content has become a fundamental part of marketing, learn how you can make content marketing work for you with articles spanning across strategies and tools.

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16 content marketing buzzwords SMEs need to know (and what they mean)

Content marketing continues to remain an effective marketing approach being adopted by businesses of all sizes. In fact, 70% of marketers are actively investing in content marketing and nearly 40% say it’s an important part of their overall marketing strategy. As with most things in the industry, the amount of terms and acronyms can make […]

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