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Data & Analytics

Analytics and data give you invaluable insights into your customers, for example what they’re doing on your website and how they’re interacting with you on social. Our articles explain how you can make the most of (often free) analytics and utilise data in a compliant way.

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How smaller retailers can use in-store technology to collect data

Online marketers have been gathering data and tracking behaviour for years. They use it to improve their landing pages – or to create a personalised shopping experience for their e-commerce customers. But as innovative new technologies become more affordable and compact, plenty of retail brands are starting to bring digital tools into their physical stores. […]

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