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Data & Analytics

Analytics and data give you invaluable insights into your customers, for example what they’re doing on your website and how they’re interacting with you on social. Our articles explain how you can make the most of (often free) analytics and utilise data in a compliant way.

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A guide to YouTube Analytics: Six helpful metrics for SMEs

With two billion users consuming one billion hours of content every single day, YouTube is comfortably the most popular video platform in the world. It’s therefore unsurprising that so many businesses are choosing to reach out to their customers via the site. While uploading videos is a great way to reach huge audiences, without YouTube […]

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