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Data & Analytics

Analytics and data give you invaluable insights into your customers, for example what they’re doing on your website and how they’re interacting with you on social. Our articles explain how you can make the most of (often free) analytics and utilise data in a compliant way.

How small businesses can use Twitter Analytics

Are you one of the 14 million people in the UK with a Twitter account? If you’re not and you own a small business, you could be missing a very profitable trick. The average Twitter user follows five businesses and 77% of people using the platform say they feel more positive about a brand when […]

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