Digital marketing news for small businesses: February roundup

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Too busy running a business to keep up with what’s been happening in the world of digital marketing? We’ve been doing that for you, so grab a cuppa and have a read of some of this month’s top stories and what they mean for your business.

Get more from Instagram

There’s been lots of news from Instagram this month, with February getting underway with the announcement of ‘Type’ mode in Instagram stories; we wrote all about this new feature and how your business could use it here. Also this month, Instagram has been testing new features that will alert users when someone takes a screenshot of their story and allow users to ‘retweet’ public Stories. If implemented, these changes represent further opportunities for small businesses using the platform to connect with potential new customers – particularly when it comes to unsponsored content sharing between users, which can help spread the word about your products or services.

More than one Twitter account? You can no longer post identical tweets

If you manage more than one Twitter account – perhaps your personal account along with that of your company, or several brands within your company – you’ll need to know about new changes that have been introduced by Twitter this month. The company has announced new measures designed to cut spam bots on the site, telling developers:

Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet.”

In other words, services such as TweetDeck or Hootsuite – popular with companies looking to automate Twitter posts – will no longer be able to allow users to select multiple accounts when posting content. This means that instead of posting the same tweet from more than one account – perhaps to share a new post you’ve written on your blog – tweets from each account will now need to be substantially different from each other, whether you’re posting them immediately or scheduling them. Liking, retweeting and following from multiple accounts is also being restricted. Read more about these changes, which will be enforced from 23 March 2018, over on Marketing Land.

Give your website an SEO health check

Whether SEO is a new concept or something you’ve been working on for years, you can now use the new ‘SEO Audits’ feature in the Lighthouse Google Chrome extension to give your website a basic SEO health check. With Google’s algorithm growing ever more complex, and SEO professionals having to keep up with fast-changing best practice, any kind of official guidance on SEO straight from the horse’s mouth is always worth having.

Using this feature, you can find out how your website measures up to the current SEO best practice and see what you could do to help it perform better in search. Learn more about how search engine optimisation can help your business do better online by reading some of our other SEO posts.

Google reveals more about featured snippets

Finally, on the subject of Google, an interesting Google blog post this month revealed some behind the scenes insights into featured snippets – the pull-out text you see at the top of the Google search results for many searches. If you’re interested in learning more about Google and the thought processes behind how it makes improvements to search results, it’s well worth a read. We’ve also written about featured snippets – and how to make it more likely that your site will appear in them – here.

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Zoe works as a Content Marketing Executive at the UK Domain. Previously working in advertising and the sporting industry, Zoe has over four years experience in marketing.

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