What is the most effective way to get email signups without using a pop up?

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Answering the question from Christopher at Hartwell & Co, in today’s #asktheukdomain video I look at four ways you can encourage email signups. These are summarised below:

1. Offer your customers something exclusive, such as discounts or top tips.
2. Promote signing up on social media, including within bios and social posts.
3. Make signing up more visible on your website
4. Add a link in the footer of your customer emails

Video Transcript

♪ [music] ♪ Hi, I’m Natalie from The UK Domain, and today, I’m answering a question from Christopher Heneghan at Hartwell & Co. He’s asked us, “What is the most effective way to get email signups without using a pop up box?” Thanks, Chris, for your question. Email marketing certainly remains one of the most effective marketing techniques that we still use today, so I’m going to share with you four top tips that will hopefully help you to grow your email subscription base.

Number one. Offer your customer something exclusive. So this could be offers, it could be discounts, it could be top tips on some of your products and how to use them. But really, they need to see that it’s exclusive, they can’t get this information anywhere else. They cannot see it on your website, they may not even get it through emailing, but actually, there’s a reason for them to sign up to you.

Number two. Promote signing up on your social media channels. For example, if you’ve got an Instagram feed, make sure you include it in your bio, and the same for Twitter, as well, or maybe even tweet about it every now and then. If you’ve got Facebook, the Facebook page allows you to have a button. Why not make the most of that button? You can have the call to action to be sign up, and directly link them through to signing up to the newsletter.

Number three. Make it more visible on your website. So, it’s okay to have it in the footer, and some people will get to your footer, but how many of the people that visit your website fully scroll to the bottom without either clicking off or clicking on to a more relevant page that they’re looking for? Could you be putting it in the top of the nav, perhaps, or actually putting it on the About Us page or on the Contact Us page as well? It could even be sitting on your product pages, too. Just have a think about it and have a look at your site in terms of where it currently sits and could you be maximizing that opportunity for signups.

Number four. Add a link to your customer emails. So, if you are sending emails directly to your customer, it could be even after they’ve made a purchase with yourself, to confirm that their purchase has gone through. Make sure that you pop that just on the bottom, just in the footer of your email there, because actually, it’s another reference point, and actually, when they look at who sent the email, it would be a prompt for them to sign up to your emails, too.

But whatever option you do choose, in terms of getting email subscribers, I’d recommend that you strongly give the information about what people are signing up to. You would hate for people to be disappointed and expect to be signed up for one thing but not to receive the information that they receive. Ultimately they’ll only unsubscribe, as well, but also, they need to understand why should they sign up for you, what benefit is that to them. We all get lots and lots of emails, so make sure that your email is the one that stands out for them. Good luck. ♪ [music] ♪

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Natalie Wood is Digital Communications Lead at the UK Domain. Natalie leads the email and social communication strategy. She is responsible for advising and implementing all online communication strategies to promote brand awareness.

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