Email marketing is a powerful tool for small businesses, learn how you can make it work for you with articles covering building databases to crafting engaging email copy. 

How to write the perfect email subject line

If you’ve ever tried your hand at copywriting, you’ll know that the shorter the copy, the harder it is to write. Email subject lines are a case in point. With subject lines having a major influence on email open rates – research suggests that 47% of recipients decide whether or not to open an email […]