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Email marketing is a powerful tool for small businesses, learn how you can make it work for you with articles covering building databases to crafting engaging email copy. 

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How to improve click through rate (CTR) on your email campaigns

Email marketing remains the most cost-effective of all marketing tactics. It’s been estimated that it delivers an ROI of 4400% or £44 for every £1 spent. But email marketing is only effective if your audience makes some kind of action as a result of it. This means that your click through rate (CTR) – the […]

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