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Video: Four effective Facebook Ad types for SMEs

1 minute read

Zoe Brown

Advertising on Facebook is a cost-effective way for small businesses to reach highly targeted audiences with something as simple as a single image to get started. While the Facebook Ads Manager is intuitive enough once you get the hang of the different stages, with over fifteen ad placements and eleven objectives to choose from, it can be tricky to know where to start.

If you’re looking to add Facebook advertising into your social media strategy, this video is for you. We explore the four ad types that are most suitable for smaller businesses or those who are starting out on the platform. We cover what objectives to choose to ensure your Facebook advertising aligns with your wider social goals, the most effective placements for each and top tips on how to set up effective ads.

With sections on how to promote your videos, get more traffic to your blog, showcase your products and generate leads, you’ll be ready to get your own Facebook advertising campaigns up and running in no time.

Zoe works as a Content Marketing Executive at the UK Domain. Previously working in advertising and the sporting industry, Zoe has over four years experience in marketing.

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