Statistics and market research are a key part of starting up and running a successful business. Whether it’s researching a new customer group, searching for the inside scoop on your competitors or understanding what’s happening in your industry, it’s something all small or new business owners should factor into their marketing activity.
What data could help you grow your business or make some important decisions? Statistics can range from business performance to employment trends all the way through to more industry-specific data in markets like retail and technology. Perhaps a new trend in the way people are using their free time could spark a new product development. Or you might find keeping on top on the latest retail trends could help you market your product in a new way.
All this is great but knowing where to find the sources of such information, and those that are trustworthy, can feel like a tricky process. That’s where this factsheet comes in. It contains a helpful list of where you can access statistics and market research online, from Government and official statistics to up-to-date marketing information and specific trade publications.
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