An infographic is a form of visual communication designed to capture attention and enhance comprehension.
They can be used to convey important information such as how to spot the signs of a heart attack. If you’re in a waiting room, on a train or scrolling through Facebook for example, you’re more likely to notice this image and take in the information than you would if you were presented with paragraphs of text.
Infographics can also be used for a bit of fun like in the example below. As well as being a light-hearted way to engage readers, coffee shops can put their logo and contact details at the bottom so it acts as an advertisement and brand awareness exercise.
Aside from being a very effective way of capturing people’s attention, what are the other ways SMEs can benefit from creating their own infographics?
- They’re ideal for compiling a lot of data into one easy-to-follow format that’s visually appealing and persuasive
- Online users are more likely to share visual content so they’re a great way of driving traffic to your website and improving your SEO
- Visuals are processed an incredible 60,000 times faster than text and 65% of us are visual learners meaning infographics are a great way to ensure your content is read, understood and remembered
Five tools for creating your own infographics
Below I’ve compiled a list of five top infographic creators. All of them are easy to use and best of all, they’re also free unless you want to upgrade your account.
1. Canva Infographic Maker
Canva is a powerful, easy-to-navigate online tool which can be used for all manner of design tasks including presentations, posters and social media posts.
- There are hundreds of free, professionally designed elements to choose from. With a basic template already created for you, this can save a lot of time
- With over two million images, fonts, icons and features to choose from, you can really personalise your infographics. You can also upload your own images
- You don’t have to worry about copyright issues with the images you’re using
- There are also premium elements available which you can purchase at a very reasonable cost
- You can embed your newly created infographic onto your website or share it across your social media pages
- If you’re not very tech-savvy, you might find it tricky embedding the infographic onto your website. You need to copy the code displayed and plug it into your blog or site’s HTML viewer. This isn’t actually a Canva issue however because you would have to do this regardless of which template creator you used
- When selecting a template, keep an eye on which ones are free. As shown in the example below, some are free whereas others you will need to upgrade your account in order to access
If you want to take your infographics to the next level, Visme is the platform for you. As well as enabling you to create traditional infographics, it also gives you the option to include video and audio so you can speak to your audience directly.
- There are plenty of free images, fonts and icons to choose from
- You can record a voiceover directly in the editor to truly personalise your infographics. A step-by-step guide on how to do this can be found here
- Live weekly webinar sessions can help to improve your knowledge of the platform
- You can also animate your content to really engage your audience as shown in the example below:
- You can only record audio if you sign up to the ‘complete’ package which is $25 a month. This is billed annually so you would need to be prepared to pay an upfront cost of $300
- There are a number of other features you can’t access unless you’re on the ‘complete’ package including uploading your own fonts and adding your logo to your infographic
If you’re brand new to the world of infographics, Snappa is a great tool to start with. It doesn’t offer the same features and benefits as the other sites mentioned on this list but it does promise to help you create your visual content quickly and easily.
- Snappa is great for beginners
- It’s easy to choose a template and then drag and drop images to personalise it
- Access to thousands of hi-res, royalty free stock photos
- You can upgrade your account to access more features
- If you already know what you’re doing with infographics, it may feel a bit basic
If pie charts and Excel spreadsheets are your thing, you’ll love Infogram. As well as being able to create traditional infographics with images, this is a great platform for creating visuals which include graphs, charts and maps.
- You can connect your data to build live, shareable dashboards that visually track your business
- There’s a map maker which you can use to create professional, interactive maps
- It’s free to set up a basic account and there are also lots of different pricing options which can be paid monthly or annually if you want to upgrade
- It’s ideal for creating infographics which contain numbers and stats. You enter and edit the data that makes up the infographic in an Excel-style tool and the software will automatically change the look of the infographic to represent your data.
- As with most of these platforms, in order to unlock all of the features, you need to pay
- If you’re not familiar with charts and spreadsheets, it can feel a bit complicated to use
I touched on video infographics earlier but if you need a platform that’s dedicated entirely to this, Animaker is a great tool. It claims to be 10 times better than other online animation video editing software and considering it’s free to set up a basic account, it’s well worth checking out.
- There are plenty of resources available including charts, icons, maps and images
- Even if you pay to upgrade your account, it’s cheaper than paying a professional to create video content
- There are six different video styles to choose from which can be used to create 720 different types of animated video
- The online tutorials which can be found on the website explain everything you need to know about creating video infographics
- You can create up to five two-minute videos a month for free. You will have to pay if you want to create more than this as well as benefit from longer and higher quality video infographics
- Characters and props are limited in the free account
- Animaker says it’s ‘shockingly easy to use’ but if you’re not used to creating video content, it can take a while to get the hang of
Infographics really are a great way to take your marketing efforts to the next level. Because they’re so visually appealing, they’re more likely to attract attention, engage your readers and encourage them to share your content.
What’s more, when used correctly, infographics can be hugely powerful. Research shows that when we just hear information, we only remember 10% of what we heard three days later. When paired with a relevant image however, we retain 65% of that information even three days later.
For more great tips on creating your own infographics, head over to ‘How can small businesses use infographics?’
After completing her degree in Journalism, Monique began her career at a digital marketing agency. It was here she discovered a passion for online marketing with a particular focus on content creation for the web. Six years ago Monique set up her own copywriting business, Copyworks Group, which specialises in creating content for websites, blogs, newsletters and social media pages.Read full profile