You may have a unique business proposition and your website might be flawless, but without traffic you will be missing out on a huge amount of growth potential. You also need to be sure that you are targeting the right people: those who will turn into customers and repeat visitors. Drive the relevant people to your online business with these five tips:
1. Choose a .uk domain
Securing a trustworthy domain name for your business is extremely worthwhile. 81% of people in the UK prefer a .uk website when searching or buying online. It shows potential customers straightaway that you are a trusted British business. It is also likely that Google will rank your website higher for relevant searches in the UK.
2. Get social
Using social media, especially Twitter, is a great way to drive customers to your website. The best way to build a following is by tweeting or posting regularly, as well as outreaching to individuals, businesses and media organisations specific to your industry. A mention or retweet from an influential account could entice potential customers to follow you or encourage them to click through to your website.
3. Offer incentives
Showcasing relevant competition prizes, incentives or offers can help attract new customers. This kind of activity also gives you the opportunity to send out newsletters and social media updates to your existing customers with a clear reason for them to revisit your website. Competitions and offers also encourage people to spread the word about your business. If they tell their friends to enter, it can in turn add to your traffic.
4. Host a blog
Dedicate a blog section on your website to images, articles and content relevant to your business. By sharing interesting content, people will have more reason to stay on your website and return for new updates. If your blog becomes popular it will also help you rank higher on Google. Make sure you include tags for each blog to describe your business and your local area. This will help you rank more highly if someone searches for your type of business in that area. A blog will also complement your social media activity, as it will allow you to share new and engaging content.
5. Partner with relevant sites
If you partner with a complementary website and occasionally link to them from your site, then it’s likely they can do the same for you. This means you’ll get a share of their relevant traffic. However, don’t overdo this, the links should feel natural. Always keep focus on your main objectives.