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Copywriters can be a great asset when it comes to content creation, especially for small business owners and sole traders who are juggling the many aspects of running a business. Whether it’s writing some social copy or helping craft content for promotional materials like leaflets and catalogues, entrusting your brand voice to someone external can be a bit daunting.

This factsheet will help guide you through the process of choosing and using a copywriter, from finding one all the way through to best practices when working together including briefing, costs and the legal parts. 

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