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Video: Getting started on Google Ads

1 minute read

Zoe Brown

Are you looking to boost your business? Surcharge sales? Well, a paid search advertising campaign might be just what you’re looking for.

Paying to appear on the top spots in search engines for specific keywords and terms can be an effective way of getting more targeted visitors to your website.

One of the most popular platforms for paid search is Google Ads. In this video, we guide you through the basics so you can get your own PPC (pay-per-click) campaign up and running in no time.

We cover everything from choosing ad networks and formats to defining goals all the way through to targeting and conversion tracking. Plus, we take a look into the importance of keywords, the foundation of Google Ads, and how you can plan a bidding and budget strategy with top performance metrics you’ll want to keep an eye on.

You can find out more about all these steps in our online beginner’s guide to Google Ads here.

Zoe works as a Content Marketing Executive at the UK Domain. Previously working in advertising and the sporting industry, Zoe has over four years experience in marketing.

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