How the internet has changed recruitment

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The internet has transformed virtually every aspect of life, and recruitment is no exception. While it’s no doubt a good thing that the internet has made many aspects of recruitment easier, it does also mean that there’s more to be aware of when you’re applying for jobs today than there used to be. In today’s post, we give you some action points to help you navigate the recruitment process in the digital age.

It’s easier than ever to search for jobs…

Perhaps most obviously, the internet has transformed the way we search for possible jobs. Recruitment sites like Indeed.co.uk allow you to search for the kind of jobs you want, in the area you want them, saving you the effort of trawling through the local newspaper or ringing round recruitment agents. You can even set up email alerts so that you’re the first to hear about new jobs that match your requirements, allowing you to get your application in as soon as possible.

Action: Bookmark your favourite job sites, and enable email notifications for new jobs matching your requirements.

…and apply for them

Going hand in hand with using the internet to search for jobs, many job sites also make it incredibly quick and easy to apply for the jobs you like the look of. You can upload your CV and apply at the click of a button, as well as allowing potential employers to come to you by searching for your CV themselves. LinkedIn job search is a good example, and your LinkedIn profile can even do the job of references thanks to its recommendations feature.

Action: Complete your LinkedIn profile with as much information about your employment history as you can, and seek testimonials from previous employers to act as references. Make sure your CV is up-to-date, and ensure it’s searchable by potential employers by uploading it to job sites such as Indeed and LinkedIn.

More opportunities to attract attention

The internet has given job applicants lots more ways to stand out from the crowd. Whether you boost your employability by blogging about your industry or hatch a more outlandish scheme to get yourself noticed online, the internet provides plenty of opportunity to impress potential employers.

Action: At the very least, set up your own website to showcase your skills and experience, and use it to build your personal brand. With time, you could add to it by blogging about your industry, using it for fundraising, or anything else you think might impress employers in your chosen field.

Employers Google potential employees

While the advent of the internet has made it easier to apply for jobs and impress potential employers, many job applicants have fallen foul of the downside: that potential employers now often Google candidates for insights into their suitability for the role. This can backfire if you don’t carefully monitor your online presence.

Action: Do a Google search on your own name and look at what employers will see when they do the same. It’s less of a concern if you have a common name (it’s harder to find you), but still worth checking – particularly when it comes to your social media profiles. Make sure your public profiles are up to scratch, with nothing incriminating such as unfavourable comments about previous employers, evidence of drunken or irresponsible behaviour, and so on. If you want to share these things, set your profiles to private or friends only.

Preparing for your interview

We all know that thorough preparation is one of the secrets to interview success, and the good thing is that brushing up on your potential employer now couldn’t be easier thanks to the internet. However, the ready availability of information online means they’ll almost certainly be expecting you to have done your online research, so don’t neglect this vital part of your preparation.

Action: Google your potential employer and have a detailed read through their website and social media channels. If they’re a big, well-known organisation, read through their Wikipedia entry to find out more about their history. Then use the Google News tab to find out whether they’ve been in the press recently; perhaps they’ve just launched an important new product, or done something big for charity. Knowing what they’ve been doing recently will help you drop in relevant comments so that you can show you’ve done your research. You can also use this research to jot down a few areas where you think they could improve, in case you get asked this during the interview.

As we’ve seen, the internet can be your friend in the recruitment process – provided you’re sensible and know how to use the information online to your advantage. For more tips on getting a job, have a browse of some of our other posts.

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A collection of articles written collaboratively by members of the UK Domain Team.

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