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How to buy a domain name

4 minute read

Zoe Brown
spotlight

Domain names help you own your very own part of the Internet, giving your website a professional address and allowing you to craft a consistent brand through matching professional email addresses.

Navigating the world of domains and securing your new website address can be a little confusing. That’s why we’re going to break down the process of buying a domain into a couple of simple steps.

First off, let’s start with a quick definition of domains.

What is a domain name?

Did you know you come across and use domains every day? For example when you type “google.co.uk” into your Internet browser. Domain names are the string of characters used to identify websites on the internet. For example, our domain name is “theukdomain.uk”. 

There are two main parts to a domain name. The second-level domain (sometimes just referred to as the domain) is the part which comes before the dot and is likely to be your business name. So, for us that’s “theukdomain”. The top-level domain (TLD), or extension, is the part which comes after the dot so in our case “.uk”. 

domain structure diagram

Source: www.webfactory.co.uk

You can also use your domain name to create matching email addresses for your business. Using our domain name as an example, you could create something like “[email protected]”. This is much more professional and trustworthy than using a free email address like [email protected] You can find out more about the benefits of using a custom email address here.

How to buy a domain name

Now we’ve covered the basics of how domains work, let’s explore how you can find and buy your own domain name.

1. Search for your domain

The first step is conducting a domain name search. Where you look for your domain depends on the extension you want to use.

If you’re a UK based business with UK customers, you might want to think about using a domain name ending in .UK, such as .co.uk or just .uk. You can search for available .UK domain names via our handy search box below or using our tool.

If you’re choosing a domain for your business, it’s a good idea to use your business name or something very similar. If you’re buying a domain for a personal project, choose something which reflects what you’re going to be using your website for. If you’re stuck for ideas, have a read of these top tips for choosing a domain name.

Find a domain

2. Choose your domain

Once you’ve completed your domain name search, you’ll be presented with a number of options. If your desired domain is available, you’ll be able to choose your extension (remember this is the part which comes after the dot, like .co.uk) and move onto the next step.

Sometimes the domain name you want might be unavailable, this means someone else currently owns the domain. If you only want this domain name, you could do some research into how it’s being used and whether you could contact the current owner to see if it’s available to buy or might come up for renewal soon.

An alternative (and easier) option is to search for different variations of the domain name. Try changing some elements or words of the first domain, perhaps adding your industry or location, and searching again.

3. Choose your registrar

When you buy a domain name you’re essentially ‘renting’ it from a registrar. You’ll never fully own your domain name, rather you’ll need to keep ‘renting’ it by renewing it. So, although it’s possible for you to use the same domain forever, you’ll need to make sure you continue to renew it else it could become available for someone else to register.

So, who exactly are registrars? Registrars are online retailers from whom you buy your domain from and there are thousands to choose from. If you are using our .UK domain tool, once you’ve chosen an available domain name, you’ll be presented with a list of registrars who can offer that domain to you.

It’s important you take some time to look at the different options, as what each registrar offers will vary. Find out what you should be looking for when choosing your registrar here.

Now at this point, you might be asking; how much is a domain name? The price you pay depends on a number of factors from the registrar you choose to how long you buy the domain for.  

For example, you may decide that you need a registrar who offers you an email address alongside the domain, and there may be a registrar who has an offer on for the first year of your registration. That’s why it’s so important to carefully look at the different options and offers available.

4. Buying your domain

Once you’ve chosen your registrar and package, you will purchase your domain name through them on their website. In most cases, this is also where you’ll be able to access your domain and account settings. Once you’ve brought your domain, you can connect it to your website either through your hosting platform or content management system (CMS) and your new website will be ready to go live!

Ready to get started? Head over to our domain search tool to see if your ideal .UK domain is ready to buy today. For more advice on choosing your domain, don’t forget to take a look at our top tips here, and you can watch a handy video about choosing a registrar here.

Zoe works as a Content Marketing Executive at the UK Domain. Previously working in advertising and the sporting industry, Zoe has over four years experience in marketing.

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