Today, I answer the #asktheukdomain question: “How important is it to keep the content on my website fresh?”.
The short answer is it’s very important to keep your website content fresh and up to date, and in today’s video I’ll outline four main reasons why it is so vital.
1. Keeping loyal and new customers updated
2. Keeping essential information up to date (e.g. contact information) – especially important for businesses with a physical shop
3. Engaging with potential customers using fresh content and sharing across other platforms
4. SEO advantages