A Beginner’s Guide to Google Tag Manager

The more relevant your website becomes, the poorer it is likely to perform. This might sound counter-intuitive but, as your website develops and grows, you add more and more third party tags and tracking. These will start to slow your website down, reducing its performance. To avoid this, you need to keep on top of… View Article
READ MORE

Why Website Speed Matters

Do you remember how frustrating it was when slow dial-up was the only way to connect to the internet? The noise was rather annoying too. Most of us can now take super-fast connectivity for granted, but this doesn’t mean you should be complacent about the speed of your own site. Contrary to belief, site speed… View Article
READ MORE

Being Picture Perfect: A Guide to Legally Sourcing and Using Images Online

In 1921, Frederick R. Barnard published an article in Printers’ Ink, commending the effectiveness of using graphics in advertising. He is famously quoted as saying, ‘One picture is worth a thousand words’, and this has never been more resolute than today – especially in an age where visual content dominates our everyday lives. In the… View Article
READ MORE