A first consideration should always be how to make your business not just visible online, but also how to get attention for all the right reasons. Do you appear trustworthy? Do you appear local? Do you offer customers an easy to use site?
The rewards for getting your digital strategy right can be huge. £68.2 billion was spent online in 2014, accounting for 1 in 4 UK purchases. Even if your business is operating mainly offline, recent research shows that 40% of consumers will research a shop online before they visit it, and 80% search for local businesses online. Getting your digital strategy wrong could mean being ignored or lost. 58% of UK businesses have zero or very basic digital engagement, and 73% believe they should be doing more.
If you are one of the 55% of UK businesses which has no web presence at all, now is the time to change that. Getting online will mean target audiences can find and research you, and is one of the easiest ways to dramatically increase your visibility to those all important potential customers.
But with 17 million website names registered in the UK already and thousands more being registered each day, how can you make sure you stand out? Research shows that 80% of UK internet users would be more likely to click on a .uk website when browsing a page of search results, and people trust websites far more when they are clearly based in the UK. There’s no better time to shout about your Britishness online.
A .uk domain name gives your business email address and website a strong and powerful impression to your target audience. Before reading anything on your website, customers already know that you’re local, trusted, safe and traceable. They also know that your prices will be in pounds and that you will have secure and reliable ways of delivering to locations across the UK.
Increasingly, those who are self-employed, including builders, plumbers, personal trainers and nail technicians, are using the .uk domain name for their websites and email addresses, to show that they are local and reliable. It’s not just big businesses which need suitable online domains, now everyone needs to be able to impress their potential customers online.
It’s perhaps no surprise then that over 330,000 .uk domains were sold within the first year of their launch, and now 1,300 .uk domains are registered every day. As more businesses see the value of a strong British digital presence, and new start-ups compete in existing markets, the ability to attach yourself to ‘Brand UK’ online has become more pressing than ever. Visibility is key – and the best place to start is with a strong .uk domain name.