You’ve decided on your business name, your domain name is secured and now you can start to envisage what your brand image will look like. Developing branding for a new business is exciting and creative but it’s also something that will stay and evolve with you as your business grows, meaning it can feel like a big responsibility for new startups.
A logo is arguably one of the most important visual marks that represents your business – just think of all the brands that you instantly recognise by their logo alone. There are lots of options when it comes to creating a logo, from using online tools to getting a designer on board. Whatever path you choose to take, understanding the basic design requirements, legal restrictions and what resources are available online is a good starting point.
That’s where this factsheet comes in handy. It covers how to choose an effective design, from size, colour and format to ensuring your new logo appears consistently across online and offline platforms, as well as providing some handy online tools you can use if you want to design your own logo.
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