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Online Advertising

Facebook advertising, Google AdWords, banner advertising across websites; online advertising can be a good way to promote your brand. Here’s some top tips on how to make it work for you.

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How to prove and improve the ROI of your paid social media

Marketers spend a lot of time thinking about ROI. To make a profit, it’s crucial to know which tools, channels, strategies are most cost-effective and where savings can be made. But, calculating any kind of ROI is easier said than done, especially when it comes to social media. Given the many and varied benefits social […]

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