How can we personalise our website to meet all of our customers’ requirements?

It can be tricky to personalise your website to meet all of your customers’ requirements, especially if your business offers different types of products or you’re speaking to customers in different locations, nationally and internationally. In today’s video Zoe suggests a few ways small business owners can personalise their website to meet all their customers’… View Article
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How do I convert online traffic to footfall?

Some people think that online marketing has little effect on driving offline footfall to small businesses, but the very opposite is true, especially as customers increasingly search online before purchasing. There are plenty of things small business owners – e.g. retailers, restaurants, and pop-up food shops – can do online to encourage customers to visit… View Article
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Six Great Examples of Email Newsletters

With the number of emails we all receive on the rise, how can you make sure yours stands out and makes your customers want to read it? Natalie Wood, Digital Communications Lead at Nominet, takes a look at six great examples of email newsletters and what you can learn from them. Given the number of… View Article
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5 Retail Trends to Look Out For in 2017

The retail industry is booming, according to an Office for National Statistics report that shows we bought 5.9% more goods in November 2016 than we did the previous year. Interestingly, that figure leaps to 24.9% when we look at online buying, showing that online shopping continues to grow in importance. But what does 2017 have… View Article
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How the high street can stay ahead this Christmas

The amount of consumers who opt to do their Christmas shopping online using their mobiles, tablets, and laptops, is ever-increasing. As reported in January this year, overall spend was up by 2.3% in December 2015 but the high street remained flat, meaning more people were spending online. This stagnation isn’t an inevitable woe for high-street… View Article
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