Retail

Our category devoted to retail, looking at how an online presence can work for retailers and keeping on top of the latest trends and news.

What’s the problem with H&M’s online strategy?

Fashion retailer H&M recently announced that it would be closing some of its stores, and opening fewer new outlets, thanks to poor sales in the last quarter of 2017. Q4 revenues fell 4% year on year, and the Swedish retailer will be closing 170 stores in 2018 and opening 390 new ones. This of course […]

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