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Our category devoted to retail, looking at how an online presence can work for retailers and keeping on top of the latest trends and news.

Marketing 101 for SMEs: Identifying your target demographics

Understanding your target market demographics is the cornerstone of every effective advertising campaign, and this information should form the basis of all of your marketing activities for both brand-led approaches and direct response campaigns alike. If you are trying to sell your goods or services to a demographic that isn’t interested in them, or if […]

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