What is the difference between SEO and PPC?

Sam answers the #asktheukdomain question from Adam at silverbees.net, who asks “What is the difference between SEO and PPC?”. Sam explains what SEO and PPC stand for and looks at the advantages/disadvantages of each. Including: SEO: Free traffic Relevant visitors Evergreen (time and effort put in now could still help in the long term) Time consuming… View Article
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What we heard at Brighton SEO

The end of last week saw the second one-day search marketing conference of the year, the renowned Brighton SEO. Presentations and talks spanning across keyword research, content, video and even chatbots took place on Friday 15th September. Here we’ve pulled together the top things we heard at the conference, the things that made us feel… View Article
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What is the difference between content marketing and SEO?

In today’s #asktheukdomain video Peter answers the question: “What is the difference between content marketing and SEO?”. Two very connected activities, Peter looks at the definitions of both content marketing and SEO (search engine optimisation). He also looks at how SEO impacts content marketing and similarly the impact content marketing can have on SEO.
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I’m moving to a new domain: how can I ensure I don’t lose my rankings?

Today Sam looks at a question from Pete Allen at Piano Tuner & Repairs Leicester on how you can ensure you don’t lose your rankings when moving your website to a new domain. In our #asktheukdomain video Sam covers the following steps: Step 1.  Benchmark current performance using Google Analytics, Google Search Console and keyword… View Article
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11 easy to implement SEO tips for your website

SEO can seem like a complicated topic for online businesses, and with much misinformation around it, it’s an understandable view. However, it’s important to see the potential of SEO to improve your site’s traffic and business performance in general. This is because search engines can deliver targeted traffic to your website – people who are… View Article
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