With so many consumers turning to search engines to find answers, products and businesses, appearing in search engines (like Google) for relevant search terms should be a focus for all website owners. Learn how to improve your site’s ranking with our articles and guides below. 

How to write content that both Google and your audience will love

93% of online experiences begin with a search engine so it’s fair to say that companies very much rely on the likes of Google to get their brand noticed. One of the biggest challenges that we face, however, is writing content that appeals to both a human audience and search engines. Striking a balance between […]

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