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Social media can be a powerful tool, in this category we cover all topics to do with the platforms from setting up a Facebook Page to using publishing tools and managing your reputation.

Dark social: what it is and how it’s affecting SMEs

The term ‘dark social’ sounds pretty sinister and although it’s not actually as scary as it sounds, it still causes a great deal of frustration to small business owners.   Dark social is social sharing which can’t be accurately tracked by your website analytics. The reason why it happens is because rather than openly sharing […]

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