When you write a blog, one of the biggest challenges we all face is getting people to see it. Thinking about SEO (search engine optimisation) factors before you write your blog, during writing and when you are sharing after publication can help improve how high your post ranks in relevant search engine result pages.
Answering the #asktheukdomain question from Laura Lewis, I look at some top SEO tips for optimising blog content including:
- Adding your primary keyword(s) in the title tag, meta description, image alt text, header tags and URL where possible and relevant.
- Answer a question in your blog post and do your research to make sure people are searching for the answer.
- Outreach to get a link to your blog featured on other relevant sites and channels.
- Remembering the importance of creating unique and great quality content.