Quickly building excitement around your small business can be a key driver towards success. With this in mind, we’ve taken a closer look at a handful of UK-based startups that managed to create a good deal of buzz last year to see how their example could help you.
We’ve taken startups.co.uk’s top 100 list from 2014 and scored each startup based on social shares, visitors, mentions and more. Here are the top 10 results:
- Eyetease Media
- Q App
- A-Star Sports
Which businesses made the cut?
Startups.co.uk’s 2014 top 100 heavily featured food and drink, ecommerce, advertising, mobile and recruitment-based small businesses.
However, it’s not surprising to see new advertising companies taking up half the spots in our top 10, the likelihood being that they’d put their own best practises to the test. Recruitment firms took up 20% of our list and did particularly well at creating visitor growth.
Which marketing strategy is more successful?
Judging by the low number of social shares gained but the high level of branded searches registered in Google for each of these small business websites, we can assume startups prefer to lean on offline marketing strategies, such as PR activity, to get new customers’ attention.
For those that chose to adopt online marketing strategies most pumped their time and money into Facebook (40% of online investment). Only one business spent budget on paid search and even then was only running a small campaign.
How are .co.uk domain businesses fairing?
From an SEO standpoint, .co.uk domains are going strong. Despite the fact that only a third of our top 10 are .uk, they gathered over 40% of the total Google+ shares and over 80% when we look at the original top 100.
Want to be part of the entrepreneurship buzz this year? Then make sure your startup gets noticed with the help of our top tips for boosting website traffic.
Figure 1. List of startups that have created the most buzz in 2014
|Reviveaphone||1||699,560||Phone accessory product|
|LatestFreeStuff.co.uk||2||116,212||Lead gen / vouchers site|
|Eyetease Media||5||10,145,958||Advertising agency|
|Q App||6||3,620,866||Ticketing sales platform|
|A-Star Sports||7||8,353,236||Sports coaching aggregator|
|Buyapowa||8||866,157||Social sales platform|
Figure 2. Social shares found per startup
|Startup||Rank||Total social shares|
Figure 3. Estimated investment into online marketing channels
|Channel||% of found traffic||% investment we expect|
Figure 4. How the .co.uk domains compare with G+’s
|% of total domains|
|Segment||.com||.co.uk||.co.uk share of G+’s|