There is a plenitude of email address options available, but when it comes to using them in a professional capacity, old faithful named accounts like Hotmail, Outlook, Yahoo, and Gmail aren’t the best choice.
Many hosting packages now come with the option of creating numerous email addresses associated with the domain name that you’ve registered, meaning that creating branded emails doesn’t have to be a complex or disjunctive task.
So what is a branded email address?
A branded email address quite simply is an email address or set of email addresses that carry the same name as an overall brand; for example, if an employee works for the company Nominet, they may also choose to have an email address such as [email protected].
Reasons to use a branded email address:
Brand name association
It’s easy for customers/readers/viewers/whoever sees the address to instantly recognise that there is an association with the brand in a professional way. Usually, people who use brand named email addresses are employees or company owners, so when individuals receive an email from a branded address it will eliminate questions such as ‘who is this?’ and ‘why am I receiving this email?’.
It adds coherence
Having an overall brand name or website name and then having email addresses with different names can be very confusing. Using a consistent name across web and email helps to group everything together logically, especially if you offer services that require email interaction. If you have a brand that actually has a store and physical branded goods, you would expect those goods to be in alignment with that of the physical store. Likewise, consistency across website, email, social and anything else online helps to portray a polished and well thought out brand.
It looks legitimate
Having a branded email address that works consistently in alignment with your other output appears reputable. Although some email scammers try to incorporate brand names into their email addresses, it’s still quite easy to distinguish a credible source from a disreputable one. This will also help to build customer trust.
It can make your company seem well organised
By segmenting email addresses into different departments/roles, you not only make your business appear larger, but make it seem well organised for viewers. This is especially pertinent if people need to contact your company, and need a specific person/department. Breaking the branded emails down into digestible categories it makes your business appear comprehensible and well-functioning. Win-win.
It probably won’t cost you anything
As stated before, many hosting packages understand the need for businesses to acquire related branded email addresses. In the digital age, it’s widely understood that this is paramount. The good news is, these are usually part of the hosting package you’ve purchased, meaning that it won’t cost you any more than you’ve already paid. If you’re not sure if you have emails attributed to your domain, contact your hosting provider and check with them. You’ll usually find that you have lots to choose from, making it even easier to expand your business activity online.
Got questions about branding? Contact us using the hashtag #AskTheUKDomain on social media and we’ll get back to you.
Rosie is a qualified Journalist, NCTJ certified, and is currently an MSt student in Literature and Arts at Oxford University. Having worked in editing, communications, and brand strategy in agencies in Seoul and London, she is passionate about producing intelligent writing with practical and creative value. Previously a Content Editor and Writer at the UK Domain.Read full profile