In our latest instalment of #asktheukdomain, I look at the reasons why you should be including images in your blog posts.
Considering some strong evidence, such as blogs with images getting 94% more views, I’ll look at how imagery can help engage readers, keep their attention (especially as 43% of people admit to skimming blog posts) and how it can also affect SEO.
You can also find some great advice to legally sourcing and using images online in our article here.
♪ [music] ♪ Welcome to the UK Domain. Today’s question is, “Should I use images in my blog posts?” The short answer here is yes, you definitely should be using images in your blog posts. And today, I’m going to go through a couple of points that reinforce exactly why you should be using them.
So, number one, encourage more clicks and time on page. So, readers will spend more time on pages with visual content, and the right featured image will even encourage people to click through to your article. So, perhaps on your website, you’ve got all your blogs in one place. Choosing the right featured image will encourage people to click through. And also on social media, too. In a stream full of content on social media, choosing the right featured image will make your blog stand out instantly and hopefully will encourage people to click through. After all, blog articles with images get 94% more views.
Number two, keep attention. So, images within a blog post really help to break up a sea of text, especially if you’re writing a long article, and readers will process visual content more quickly and they’re more likely to take something in if you have the images in there. Forty-three percent of people admit to skimming blog posts, so it’s really important that you’re able to demonstrate what you’re trying to say in your blog post through other mediums other than just words, and images are perfect for this.
Point number three is demonstrate your point. So, having images within your blog can really help you demonstrate what you’re trying to get across, and this is especially useful in blog articles that are maybe step by step guides or how to, as images are a really great visual way of explaining what step you’re trying to get across to your readers.
And point number four is SEO. So, having imagery on your blog can actually help reinforce the relevancy of the blog topic by using a relevant human readable file name and a descriptive alt attribute containing your keywords targeted on the page. It will also help them appear in the image search results, and that’s another great source of traffic for your blog. You could even think to create an image site map that will help those search engines easily crawl and index your imagery.
So, I hope that helps. There’s a few points there of why you should use images in your blog posts. But most importantly, make sure that they’re relevant, so make sure that your featured image is actually relevant to what your blog is about. Take your time, especially with screenshots and making sure that all the imagery appears great on mobile devices, and also, get the right permissions for the imagery that you’re using. We’ve got a really useful blog post on that, so I’ll put a link in the description below. Good luck. ♪ [music] ♪