Content marketing can be a powerful marketing approach for businesses of all sizes. By creating helpful and valuable content you can attract customers and begin to build relationships with them, becoming their choice when they need the product or service you offer.
Getting started with content marketing can be pretty daunting. What should you write about? How often should you post?
Creating a content marketing strategy is the best place to start. A strategy will help you evaluate your current content efforts, understand your customers and start creating and getting valuable, relevant and helpful content out there.
This video is a guide to the main steps of creating a content marketing strategy, following the popular SOSTAC model, and will walk you through each stage, from situation analysis (gauging where you are at the moment) to control (how to measure your activities). Decoding helpful acronyms along the way, it’s the perfect introduction to content marketing strategy for SMEs.
You can also find more details on each of the steps, and a helpful strategy template, in our online guide here.