What is the difference between SEO and PPC?

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I answer the #asktheukdomain question from Adam at silverbees.net, who asks “What is the difference between SEO and PPC?”. I’ll explain what SEO and PPC stand for and look at the advantages/disadvantages of each. Including:

SEO:

  • Free traffic
  • Relevant visitors
  • Evergreen (time and effort put in now could still help in the long term)
  • Time consuming
  • Needs knowledge so may require an expert
  • No guarantees

PPC (pay-per-click):

  • More control (position/advert copy)
  • Clear ROI
  • Access to lots of data
  • Can be expensive
  • Requires constant maintenance
  • Hard to target low volume keywords
  • Can be very competitive

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Sam Gooch is Web Optimisation Lead at the UK Domain. Sam leads the online search strategy, combining both organic and paid advertising to drive awareness around our brands and content, helping small businesses to succeed online.

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